I help beverage companies fix the point
where growth stops working.
Strategic Planning • Entering Markets • Demand Planning • Sale Models
Acquisition Integration • Enterprise Systems • Digital Marketplaces • e-Commerce
Hi, I’m Derek.
I’ve spent my career in the beverage industry working with manufacturers, distributors, and technology companies where strategy, systems, and operations must align to unlock growth.
Today I work directly with CEOs and executive teams to solve complex operational and commercial challenges. Most organizations I work with have strong products and market demand, but their systems, structure, or go-to-market model cannot scale with the opportunity.
Usually it looks like this:
Build 5-year evergreen strategic growth plans
Execute market expansion and Blue Ocean strategies
Transform transactional salesforce into consultative selling
Implement ERP, CRM and sales analytics systems
Design enterprise digital and e-commerce platforms
Rebuild S&OP and demand forecasting processes
Improve supply chain and inventory planning
Help companies get closer to their customers
I don’t run departments and I don’t stay long term.
I design the structure, align the team, build the system, then hand it back to leadership so they can scale confidently.
This is less about advice and more about building the operating model the company will use for years.
WHAT I DO
I typically work on projects involving:
-
Developing long-term strategic roadmaps tied directly to revenue growth, margin expansion, and market share. These plans include tactical initiatives and governance processes that translate strategy into measurable results.
-
Launching new technologies, products, or companies into beverage markets through structured channel strategy, installer education, and national account programs.
-
Transitioning organizations from transactional selling to professional, consultative sales models supported by CRM, automation, and data-driven customer segmentation.
-
Designing and implementing enterprise systems that support operational scale, including CRM, e-commerce, demand planning, analytics, and integrated business platforms.
-
Redesigning supply chains, forecasting systems, and inventory planning models to support growth while improving service levels, forecasting accuracy, and working capital efficiency.
-
Creating digital platforms that build direct customer relationships, strengthen brand authority, and support scalable B2B and B2C commerce.
My Case Studies
Micro Matic USA
Strategic Planning
Problem
Micro Matic lacked a unified long-term strategic roadmap to guide growth, operational alignment, and market expansion.
Solution
Developed and executed a five-year strategy with quarterly governance aligning initiatives and cross-functional projects to revenue and margin goals.
Outcome
Doubled revenue and earnings in five years while maintaining margins and funding North American growth investments.
McDantim Technologies
Entering Canadian Marketplace
Problem
Only 10% of Canadian bars use gas blenders versus 90% in the U.S., contributing to $72.5 M annual losses.
Solution
Introduced MacKenzie beer gas blender with national distribution, installer education, and chain-account marketing.
Outcome
Reduced overpour and flat beer, saving bars millions while improving draught quality and increased customer spend.
Molson Breweries
Demand Planning
Problem
Strong product demand constrained by inefficient forecasting and replenishment systems across national brewery operations.
Solution
Redesigned forecasting and replenishment using statistical models and improved logistics planning.
Outcome
Improved on-time delivery 35%, stabilized Molson ICE launch, and supported successful U.S. brand expansion.
Micro Matic USA
Sale Model Misalignment
Problem
Transactional sales model failed to capture higher-value market opportunities.
Solution
Implemented consultative selling with CRM, sales automation, and data-driven customer segmentation.
Outcome
Enabled scalable growth through customer-centric selling, improved channel alignment, and measurable sales performance.
Miller Brewing Company
Brand Acquisition Integration
Problem
After an international brands acquisition, $35M inventory lacked integrated demand planning and enterprise visibility.
Solution
Implemented demand planning, replenishment, and analytics enabling coordinated, data-driven supply decisions.
Outcome
Improved forecast accuracy 30%, balanced inventory, reduced working capital, and aligned production with demand.
xCare360 Platform
Microsoft Cloud for Healthcare
Problem
No EHR platform designed specifically for nursing care management firms with required security and operational capabilities.
Solution
Built xCare360 on Microsoft Cloud for Healthcare with clinician operations, care management, and timekeeping functionality.
Outcome
Delivered scalable, customizable, compliant platform enabling efficient operations for nursing care management practices.
UniteCraft Marketplace
National Digital Marketplace
Problem
No centralized marketplace for used brewery equipment; fragmented market limited efficient buyer-seller matching.
Solution
Built online marketplace standardizing listings, improving transparency, and streamlining brewery equipment transactions.
Outcome
Created national digital marketplace improving equipment liquidity within the craft brewing industry.
KegWarehouse.com
e-Commerce Acquisition
Problem
No direct digital customer relationship or global online brand authority.
Solution
Developed global e-business platform integrating five ERP systems across five regions.
Outcome
Achieved double-digit e-commerce growth, 1.6M+ annual visitors, and authority global leadership B2B/B2C brand
Get in Touch
Whether you have a question, an idea, or just want to say hello, feel free to reach out, I’m here to help. Cheers!